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Case Study

F&W Pest Control

Case Study:

F&W Pest Control

Services Provided:Residential, Commercial, Termites, Bed Bugs, Wildlife


Areas Served:Greater Boston Metro Area — Metro West, North Shore, South Shore & Worcester

Why PestPac Reviews?

"The integration with PestPac makes it so easy to request reviews post-service. Setup was fast and now we always have fresh, positive reviews without needing to think about it."

Increase in Leads: +913 from 2015 to 2016

F&W Pest Control Attributes 51% Increase in Leads to PestPac Reviews

F&W Pest Control has been a staple in the Boston community for over 65 years. From protecting their clients’ homes and businesses from pest infestation, to being involved in the community and staying environmentally friendly, their pest control business is well-known throughout the areas they serve

While our customer base has continued to grow year-after-year, we wanted to take our business to the next level.

The Challenge

"Our techs would ask customers to leave us reviews on Yelp or Google, but it wasn’t consistent. We needed a way to automate the process and receive alerts when new reviews were published."

The Solution

PestPac Reviews. F&W Pest Control knew they needed something to help spread the word about their business. PestPac Reviews gave them the additional visibility they were looking for with almost no extra effort. After each job, an automated email is sent to each customer, thanking them for their business. If they have any questions or concerns, they’re encouraged to reach out to one of the owners at that time. After another day or two, another email is automatically sent to their customers, asking them to review their service from F&W. Once the customer submits their review, it shows automatically on F&W's free profile. Positive reviews are also published to the home page of F&W's website. Both the profile and the reviews on F&W's website come up in Google when customers search for F&W.

Year Over Year Increase in Leads

The Result

“Since starting with PestPac Reviews, we’ve seen a 51% increase in leads in 2016 vs. 2015 that we attribute solely to using this product”

PestPac Reviews helped increase our organic ranking online, while adding credibility to the services we provide.

Benefits of PestPac Reviews

Fully automated feedback requests by email; you control the frequency.

Text and email notification of new reviews.

Customer reviews displayed on your website.

Automatically prompt happy customers ot post their review to Yelp, Facebook or Google

Actively manage your online reputation and improve customer satisfaction.


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