Get More Reviews + Maximize Customer Feedback...the good + the bad
Whether you’re new to requesting customer reviews or have been doing so for years - there are ways to generate more reviews and use them to your advantage. Before we can jump into how you can get more reviews and maximize customer feedback, let's make sure you understand the importance of customer reviews (both good and bad). Actively reaching out to customers (or better yet - automatically reaching out) will help you build your online presence and credibility.
of people say that a business needs a rating of 3-5 stars before they will use them, and 68% say positive reviews make them trust a local business more. - CustomerThink 2017
Making sure your business has a surplus of online reviews is critical to attract new customers. It’s also an opportunity for happy customers to become advocates for your business. What’s the best way to get more online reviews? There’s numerous ways to ask for customer feedback - many of which are manual, costly, and not effective. With hundreds to thousands of options out there - make sure you check the box on what’s most important to you.
Here’s what to look for when researching an automated customer feedback tool. It should provide the ability to:
View the most up-to-date customer rating on their account
Automatically request customer reviews via email and text after service has been completed
Showcase reviews on your website with a reviews widget
Receive alerts for new customer reviews
Provide your happy customers a way to share their review on social media
of customers consider online reviews to be just as trustworthy as personal recommendations. - Inc.com 2017