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PestPac Call Tracking

Powerful Insight. More Attribution.

PestPac® Call Tracking gives you immediate and valuable data on which marketing campaigns or advertising strategies are driving your incoming phone calls and bringing in new business. With PestPac Call Tracking, you can see instantly which ads drive leads, which campaigns are working and where you’re wasting your advertising budget.

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Unique phone numbers provisioned through PestPac attribute caller to specific marketing campaign

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Call recording allows you to monitor incoming calls for consistent service and employee training

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Access in PestPac means everything is integrated and all in one place for ease of use and full-circle reporting

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Detailed reports allow you to easily track and analyze campaign effectiveness

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Identify caller’s needs before you pick up the phone

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Identify successful online marketing

Mobile search marketing is huge and more and more people are using their mobile device to search for a local solution to meet their needs. In the case of a pest control business, 82% of consumers will call your business over filling out an online form*. PestPac Call Tracking can identify how that caller found your company. Which campaigns are working? Which web page visit prompted their call?

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Save money on targeted efforts

Stop wasting money on ads that are going to the wrong market. Build consistency and negotiate better rates in publications that are working to drive leads to your business. PestPac Call Tracking can easily show which ads aren’t performing and which publications are driving calls for profitable services.

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Maximize effectiveness and efficiency

Optimize your marketing spend and pull budget away from under-performing channels. There is so much choice for where to allocate your marketing budget and every expense needs to be justified in a way that makes sense to your bottom-line. PestPac Call Tracking helps you attribute each call to the money spent on that marketing channel.

*Average based on 2015 WorkWave® Marketing customer data

Track each phone call

PestPac Call Tracking shows the origin point of your phone-based leads. PestPac Call Tracking traces and records the effectiveness of each of your marketing channels by allowing you to assign unique phone numbers to each campaign, so you are no longer in the dark on what is working and how new clients are finding your pest control service.

Track every inbound call from your online strategies including; paid online listings, directories, website visits, SEO and PPC to email campaigns, print ads, direct mail, billboards and vehicle ads. PestPac Call Tracking gives you actionable insight to build a more effective marketing plan so you can allocate your spend where you will get the best results.

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